Marketing & Demographics

The GSS contains a standard core of demographic, behavioral, and attitudinal questions and has tracked the opinions of Americans since 1972.

ICPSR is the world's largest archive of digital social science data. ICPSR acquires, preserves, and distributes original research data and provide training in its analysis. Tutorials in the use of the statistical packages are available on the ICPSR YouTube Channel.

LIS is the home of the Luxembourg Income Study Database and the Luxembourg Wealth Study Database. These databases contain harmonised microdata from high and middle-income countries around the world.

Is a longitudinal survey of households in the United States that began in 1968. Since then, data has been collected covering employment, income, wealth, expenditures, health, marriage, childbearing, child development, philanthropy, education, and numerous other topics.

Data Services is located in the Alexander Library at Rutgers-New Brunswick. The librarians will be able to help you learn to use many of the data sets available, but access will often require being at one of the Rutgers Libraries.