CMST 280 Investigative Research Methods

Media and Communication Research Methods, Fourth Edition is designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, this text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more.