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Entrepreneurship - Feasibility Studies

Tools & instructions for conducting a feasibility study for a new company.

Feasibility Study - Contents

Market Size & Potential

  • Define your proposed new product or service.
  • What companies are in the current market?
  • Can the market sustain another company?
  • How is your product or service different from the competition?

Competitive Advantage

  • Find a large publicly-owned company in your potential start up's industry or market.
  • Look up the company's profile and SWOT reports.
  • Look up the industry profile to identify competitors and points of entry into the market.

Demographics and Target Audience

  • Who will be using this product or service?

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