Entrepreneurship - Feasibility Studies

Market Size & Potential

• Define your proposed new product or service.
• What companies are in the current market?
• Can the market sustain another company?
• How is your product or service different from the competition?

Competitive Advantage

• Find a large publicly-owned company in your potential start up's industry or market.
• Look up the company's profile and SWOT reports.
• Look up the industry profile to identify competitors and points of entry into the market.

Demographics and Target Audience

• Who will be using this product or service?

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