Developing a Strategic Plan for Marketing & Communications

In January, 2011, the NJLA College and University Section Executive Board charged the new Marketing and Communications Committee to develop and implement a Strategic Communication plan aimed at increasing awareness of CUS’s mission, activities and the issues facing academic libraries in marketing and communications with new social media tools.

In this poster session, members of the CUS Marketing and Communications Committee review selected Communications Strategic Plan models. The following three tabs represent the threes sections of the poster session presented at the VALE conference:

Models

• The Marketing Plan for the Milner Library at Illinois State University is an excellent example of a plan for a Library Public Relations Committee to support the Library’s goals by strategically communicating Milner Library’s message
• Library Success Marketing Best Practices: A list of marketing resources from the Library Success wiki
• Yale University Communication Plan Implementation Matrix: Taken from a Communication Plan template used to support the strategic objectives and provide action items for the organizational communication
  

Defining the Market

• Library Marketing Plan Workbook: From the New Mexico State Library
• Target Audience/Specific Media: A chart for matching target audiences with specific kinds of media from the Milner Library Marketing Plan
  

CUS Initiatives

• The NJLA College and University Section new Drupal website
• NJLA CUS/ACRL NJ Newsletter
• Library Student Outreach

The following tab provides links to other resources related to marketing and communications:

Other Resources